New feature responsible for 30% of all sales!
The Nelsons site has been built on Shopify, allowing updates and changes to be made easily with the ability to scale with the growth of the business. The website’s clean design reflects Mayfair sophistication and natural medicine, using a colour palette of green and beige. A modern update to an established brand with a history to be admired.
Nelsons ‘made to order’ functionality and ‘ask an expert’ form are perfect for customers who want the personalised shopping experience available in the Mayfair store with the convenience of online retail. This takes the pressure off of the team to handle all custom orders and queries in-store or over the phone. Today, ‘made to order’ items are Nelsons highest selling products by far, equal to around 30% of their total sales. This is an incredible result when considering that custom orders could not be placed on the old website.
The team also arranged training sessions for staff fulfilling these orders ensuring Nelsons could be confident in using their new system. Nelsons has a reputation for their unrivalled customer service so it was crucial that their online store became an extension of this.
It was a pleasure to create a website for such an established brand within the natural healthcare industry. We look forward to working with Nelson’s on future projects.
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